In today’s inspiration showcase I feature a range of logos designs and branding projects for craft breweries. Being small and independent businesses often means they’re are full of character with unique names and pride in their roots, which provides plenty of creative opportunities to experiment with mascots and illustrations that visually represent the brand. See how these designers use the company’s values to develop a distinctive identity, typically with a handmade or vintage design style that reflects the history and artisanal spirit of brewing craft beers.
The style of a character design often depends on the software it was created with. Raster based applications like Photoshop lead to digitally painted artwork with realistic texturing and shading; 3D modelling programs like Maya allow artists to produce easily animated characters with realistic surface materials; while vector software like Adobe Illustrator typically lends itself to more stylised and abstract designs made from basic shapes, hard outlines and bright colours. In today’s inspiration showcase I present a variety of fun vector character designs from a range of artists. See how they all adopt a different illustration style, but they all feature the recognisable aesthetics of vector artwork.
Album cover art is always a great source of inspiration because there’s such an eclectic mix of styles to feast your eyes on. There’s no rules that determine what an album cover should look like, it just needs to be attention grabbing, possibly relate to the genre of the music it represents, and present the name of the artist along with their album title (although some examples don’t seem to make this requirement much of a priority!). This gives the artist or designer complete creative freedom to experiment and innovate, which can sometimes lead to their work becoming iconic as their artwork forms a recognisable identity for the album. In today’s design showcase you’ll find over 50 creative album covers, made using all kinds of disciplines from complex illustrations to clever photography.